Personal Branding
Every corporate professional, freelance and business owner has a brand. Regardless of your seniority and your career stage - you have a personal brand.
Your brand is a collection of perceptions, thoughts, opinions and feelings that other people, inside your corporate or outside, have about you.
How well are you managing your own brand?
Why?
Learn how to consciously define and manage your brand so that you can achieve exceptional results - make an impact, create value to others and by doing so - develop your own value to your team, manager and company.
Your Brand Promise
Other people’s expectations from you, after witnessing your personal values and your behaviors can be summed up as your “Brand Promise”.
Your brand promise is a statement made by you to your stakeholders (managers, peers, subordinates) detailing what they can expect from you.
This is in terms of the benefits and experience - the tangible and the intangible, i.e., the value proposition. It is the most important aspect of your brand.
Brand Equity
Like every brand, your personal brand has “Brand Equity” or brand value. That value is determined by the perception of and the experiences or interactions with your brand.
In every interaction with a stakeholder, your brand equity can increase - if you keep your brand promise, i.e, you add value to the involved stakeholders, or decrease - if you fail to meet the expectations to deliver value.
Success is derived by creating value to others
When you master the ways to increase your brand equity, your improve your chances to:
- Have a high impact
- Inspire, influence and effectively lead others
- Collaborate better
- Get promoted and get assigned with more responsibilities
- Negotiate better compensation packages
- Enjoy a higher trust level and gain more independence
Personal Branding Course Outline
- Defining your Personal Brand and Brand Promise
- Select your brand archetype
- Define your brand promise - value proposition
- Develop a ‘working with me’ document
- The Value Creation process
- Identify your stakeholders
- Map their problems/challenges and needs
- Learn how to create the right value - behaviours, deliverables
- Developing Brand Equity - Self Management - processes, behaviors and tools
- Set objectives
- Develop a "Power Toolbox"
- Set supporting structures
- Self regulation
- Creating winning habits
- Developing stakeholder’s relationships
- Achieving influence
- The power of empathy
- Communication styles
- Relationship Agreements
- Partnerships
- Brand visibility / image
- Implementation - debriefing and optimization
- Present your progress to the group
- Get feedback
- Optimize your plan